Why should I have a mobile website

A mobile optimised website is not a minimised version of your standard PC desktop website, but a website specifically designed to take advantage of the natural capabilities of smartphones and other mobile devices. Check out the following common features and functions which sign post best build and design practices for mobile-friendly websites.

• Speed: due to their sparse use of text and graphics and improved mobile connectivity, mobile websites, unlike standard websites, open instantaneously on mobile devices.
• Simple Navigation: if you have to pinch and zoom or scroll from left to right, you are not on a mobile website. Mobile optimised websites feature up and down scrolling and large clickable buttons that allow users to get the information they want without clicking on the wrong link.
• Legibility: a standard websites accessed on a mobile device displays tiny text, which is almost illegible and, therefore, unreadable.  A mobile friendly website displays large, sparse and legible text that makes reading an altogether more user-friendly experience.
• Content: by using smaller graphics and fewer words than standard PC websites, mobile website content is direct and to the point. People don’t read much on mobile devices so they want their information to come quickly and be understandable on their first read. Having to wade through reams of text to find the information they are looking for is a big turn off for mobile device users.
• Click to Call: unlike standard websites, mobile friendly sites offer users the option of one click connection via email, telephone or SMS. This is a unique and terrific way of bringing more customers into your business.
• Maps and Location Information: inbuilt Google maps can not only show a business location and give directions, GPS can give directions from users’ location at the moment.
• Social Networking: mobile friendly websites harness the power of Twitter, YouTube, LinkedIn and Facebook to help your business connect with customers and allow them to tell their friends about your business, make recommendations and more.

 

With more and more transactions taking place on tablets and smartphones every single day, eMarketer predicted that by 2017, 25% of online retail transactions will take place on mobile.

  

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